If you’re stuck for content ideas - here’s a simple idea that could net you some phenomenal engagement and reach: Unofficial Observances!
What are these, you may be wondering?
They’re the random and weird unofficial holidays that get given a whole (global) day to themselves:
World Emoji Day
World Pancake Day
World Fresh Breath Day
And the wacky list goes on…
Why not turn these unofficial observances into great content for your business - getting your followers to join in the fun.
We’ve compiled a calendar of all the weird and wonderful unofficial holidays for the rest of 2020 (because, let’s be honest, 2020 could do with a tad more happiness…) to kickstart your content brainstorm for the coming months.
And how could this calendar help you generate awesome content?
Well, let’s say you are an Ice Cream Manufacturer. The 2nd of August is Ice Cream Sandwich Day - and that presents you with an awesome opportunity to own this day through:
Deliciously styled food photography of your ice cream in a decadent Ice Cream Sandwich (ahem… we just happen to take some cool food photos….)
A campaign around different ways to create an Ice Cream Sandwich (ice cream between waffles! Or wafers! Or pancakes!)
A competition to drive people to make their own ice cream sandwich and the best creations could win a tub of your ice cream - shareable through Social channels
A newsletter sent to your database with ice cream sandwich recipe ideas using your ice cream
Perhaps even embark on a collab with a brand that does NZ-made waffles and tap into their network to grow your own
Give it its own #hashtag and turn it into a free PR campaign!
We could carry on going, but we reckon you catch our drift…
So have a peek at these Unofficial Observances, brainstorm some kick ass content to tie in with the ones that are most relevant to your biz and that’s a few awesome campaigns just waiting to be published!
Then hit us up and tell us which Unofficial Holidays you’ll be targeting!
